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Ideas On Whiteboards Are Worthless

"Fail fast" has never been more relevant. We need to resist overthinking and talking ourselves out of ideas. Let's just try it. And iterate.

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Can We Keep Talking About Big Ideas?

The "big idea" has become a cliche, but it can turn us into hamsters in a wheel when we forget it.

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Know What You're Selling

Being a great speaker doesn't make anyone an expert. So why do the talkers tend to rise above the makers?

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— further reading —

On Oversimplification

Einstein taught us "Everything should be made as simple as possible, but not simpler." What happens when we take it too far?

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We Don't Know What We're Doing

We're just blowing air if we're not telling the truth. And the truth is, we don't know what we're doing. Yikes. But that's the truth. If I'm

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A Case for Entertainment

Entertaining our customers and audiences isn't edgy. It's obvious. They're giving us their attention. What are we giving them in return?

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Dear Client.

Build a relationship with your customer, and both of you will begin to operate on certain understandings found between friends.

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